Reducing Harm

Reducing Harm

Tobacco Harm Reduction (THR) is about reducing the risks for adult cigarette smokers by providing complete and accurate information about the comparative risks among different tobacco product categories. It is also about removing artificial barriers to informed switching, including:

  • High taxes on smoke-free and tobacco-derived products that place those products at the same price level as cigarettes
  • Messages and warnings that do not make it clear that cigarette smoking is the most risky form of tobacco consumption

A significant and growing body of evidence shows that the health risks associated with smokeless tobacco are lower than the risks associated with cigarettes.

Policymakers can promote THR by supporting legislative language recognizing the difference in risk between cigarettes and smokeless tobacco and by endorsing THR as a viable strategy for reducing health impacts and health costs for states.

At a minimum, public health authorities should convey truthful information about the comparative risk of tobacco products to smokers, allowing them to make more informed decisions.

Reynolds American Inc.'s (RAI's) operating companies have invested heavily in the potential to reduce the harm associated with cigarettes. This approach is evident throughout RAI's businesses, and our position on THR is clearly communicated in Our Guiding Principles and Beliefs. We have adopted this approach because it is the right thing to do.

You can learn more at the Transforming Tobacco section of the Reynolds American Inc. website about our approach to Tobacco Harm Reduction.